auto news desk, Everyone waits for the cars of the country’s largest car company Maruti Suzuki India (MSI). Same is the case with Maruti’s upcoming SUV Jimny. The company has received over 30,000 bookings for the Jimny so far. Maruti’s enthusiasm is on the seventh sky with this vigorous booking. Maruti has said that it expects its new offering, the Jimny, to not only boost the company’s sales but also enhance its credibility in the fast-growing sports utility vehicle (SUV) segment.
The company aspires to be the leader in this segment. The company is preparing to launch this model in the country next month. The company believes that along with the Jimny, other models like Brezza, Francs and Grand Vitara will play a role in consolidating its position in the SUV segment. The company aims to achieve the top position in the SUV segment in the current financial year.
Shashank Srivastava, senior executive officer (sales and marketing), Maruti Suzuki India, said in an interaction that the Jimny will have a positive impact on the overall brand value of the company. “Definitely the Jimny will help strengthen the company’s position in the SUV segment in the country,” he added. Maruti has invested around Rs 960 crore in the development of the five-door Jimny. The company is preparing to launch this model next month. Maruti has sold 3.2 million units of the Jimny in 199 countries across the globe. Globally, Maruti sells a three-door version of the Jimny, with a five-door version being offered for the first time. Srivastava said that the company has received 30,000 bookings for this model.