auto news desk, The demand for SUV cars is increasing rapidly in India. Every auto company wants to wash its hands in the flowing Ganges. That’s why leading auto brands are constantly introducing new SUV cars. Be it Indian companies like Tata Motors and Mahindra or foreign auto brands like Kia, Hyundai and Toyota, they are all betting big on big cars. On the other hand, the country’s largest carmaker Maruti Suzuki has recently started focusing on the SUV segment. However, now Maruti has full intention to become the biggest SUV brand. Maruti is focusing a lot to become number one in the SUV car market. Even at the Auto Expo, the company has expressed its intentions by introducing the Jimny and Franks SUVs. The existing Brezza and Grand Vitara SUVs of both the SUVs have a different consumer base and are quite popular in India as well.
Maruti lags behind in the SUV segment
Maruti Suzuki occupies a major share of the Indian car market. Talking about the non-SUV market, Maruti’s market share is around 65 percent. However, by adding the SUV segment, Maruti’s market share drops to around 42 per cent. Maruti had a market share of around 12.5 per cent in the SUV market last year.
Eyeing 50% stake
Shashank Srivastava, executive director of Maruti Suzuki, said that if Maruti has to capture 50 per cent market share, then the market share in SUVs will have to increase, according to an Economic Times report. In the SUV segment itself, affordable SUVs and compact SUVs are the biggest market.
jimmy and frunks hope
Srivastava said that due to the shortage of semiconductor, there is a problem in meeting the demand. The company has booking pending for around 4,00,000 cars. The company expects supply of semiconductors to improve from the second quarter. At the same time, with bumper bookings of lifestyle off-road SUVs Jimny and Franks, Maruti is on its way to become the number one company in SUVs.